about us

San Frasisco Bay at night

Metro Motion was born in Lyon, the same city that invented cinema and video mapping, and further developed in San Francisco, the global hub of tech and innovation.

Lumiere photographer invetor of cinema

We believe advertising should serve the community and be appreciated by its members, which is precisely why we focus on outdoor advertising. A significant portion of the profits is reinvested in transport networks, helping to enhance the passenger experience.

Mission & Values

Create advertising that people actually enjoy. Today, many ads are imposed, stealing the public’s attention. We are committed to changing this by delivering real value, so people deliberately choose to watch and appreciate our ads.

Authenticity

We remain true to ourselves; no matter the size of the check, we won’t compromise our values and mission.

Adaptability

We believe that any space can be transformed into an immersive and unique advertising experience.

Ethics

We are committed to create a new kind of advertising that is genuinely appreciated by its members.

Freedom

Artistic and creative freedom, along with the public's choice to engage with or ignore the advertisement.

Built for the future

At our core, we prioritize social responsibility in everything we do. We believe in non-intrusive, non-aggressive practices, which is why we've chosen to remove screens from our setup. Rather than bombard users with ads, we carefully select the companies we work with. We're highly selective, preferring to display art instead of allowing poor-quality advertising.

Additionally, our modular system is designed for easy repair and maintenance, extending its lifecycle. We also prioritize recyclable and recycled materials in our production process, always striving to reduce our environmental footprint.

When it comes to the environment, we are committed to eco-friendly solutions. Our systems activate only when people pass by, ensuring minimal energy consumption. We use high-efficiency LED lighting with low luminosity to further reduce energy usage. Our approach focuses on low-tech, sustainable solutions. With no screens involved, we ensure a minimalist impact on the environment.